Posted in Uncategorized, tagged howto, AdWords, tools, Google, Ads on July 8, 2008 | No Comments »
Ad Preview Tool lets you see your ads on Google SERPs without actually searching for them live. Why would you want this?
Because every time an ad shows up, it creates an impression. Every time an ad is clicked, you pay for it. Every time your ad is seen and not clicked, its click through rate (CTR) [...]
Posted in Uncategorized, tagged AdWords, Google, howto, My Change History, statistics, tool on May 21, 2008 | 2 Comments »
Google AdWords keeps all changes made to your account. You can access this information (since January 1st 2006) from your account using the free AdWords tool, My Change History. You can track all changes or filter for date interval, type of change, account, campaign, ad group and user. It doesn’t show changes in login, and billing [...]
Posted in Uncategorized on April 21, 2008 | 1 Comment »
Google makes it easy to permanently harm your AdWords account. The main result of doing so are higher costs of any future ad campaigns. Here’s what NOT to do:
If you set low max CPCs for your keywords, your ads will appear on lower positions, making them less likely to receive clicks, making their CTR and Quality [...]
Posted in Uncategorized, tagged AdWords on April 10, 2008 | No Comments »
Your website can appear in search results in two places: organic results and sponsored links. Both can be improved with well-applied effort or well-allocated money. How do you choose between them?
Search engine optimization specialists (SEO) will tell you that organic results are, well, organic. They reflect your actual content as well as reputation (isn’t it [...]
Posted in Uncategorized, tagged AdWords, howto, keywords, search engine marketing, sem, tools on April 7, 2008 | 1 Comment »
Google AdWords is not the only marketing tool out there. I promise I’ll be back with Yahoo and MSN later.
Type “google adwords” in google search window. Capitalization doesn’t matter. If Google AdWords is not the top result, something must be wrong. You will be prompted to log in or to create your account if you [...]
Posted in Uncategorized, tagged blog, custom, domain, howto, wordpress on April 2, 2008 | 2 Comments »
Why bother? Because your blog looks more personal with its — that is, your — own name in address. Because you can move it to another platform without confusing your readers or search engines too much. Because Yourname.com contains the information you want your readers to know and omits details that don’t matter. Who cares [...]
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